This weekend is the ‘National Open House’ event sponsored by the National Association of Realtors. There is a lot of publicity happening to get people out visiting properties where they will be reminded of the great buyer prices, low mortgage interest rates, and the upcoming phase-out of the HomeBuyer Tax Credit. State and local Realtor Associations are passing out blue balloons to be placed on the Open House signs to create a physical message that will reinforce the National Open House Weekend message.
Are you holding your property ‘Open’ this weekend? That may seem a silly question…most FSBO properties are considered ‘Open’ all the time. Why not jump in and take advantage of the special promotion for this weekend. Get a sign out now advertising your home will be available for ‘Walk-Ins’ both Saturday and Sunday. Display the hours visitors are welcome, and add some blue balloons to the sign.
Have Marketing Materials ready to hand out that highlight the advantages of bypassing the agent; that you are able to share the commission savings with the Buyer, etc.
It is hard to sell a home without a Realtor involved, but this is a way to take advantage of a national event to get more exposure to your home…those don’t come often, so use this opportunity!